Introduction Advertising is shifting again, and this time, it’s conversational. For years, digital advertising has been dominated by intent-based search (Google) and interest-based targeting (Meta). Now, a new player is quietly changing the rules: ChatGPT Ads. As AI adoption accelerates globally, including across Africa, marketers are asking the real questions: When did ChatGPT Ads start? […]
Search is no longer just about typing “Google it.” In 2025, a growing number of people , especially Gen Z, are turning to TikTok to find information, recommendations, and tutorials. At the same time, Google has shifted gears with AI Overviews, which promise instant answers but raise new questions about accuracy and website traffic. So, […]
Kenya’s digital marketing landscape just leveled up — TikTok Ads Manager is now officially available in Kenya. For years, businesses had to rely on boosting posts with coins to advertise on TikTok. Now, with Ads Manager, Kenyan brands can run professional ad campaigns just like they do on Facebook and Instagram — but on one […]
Kenya, Africa’s AI and E-Commerce Pioneer Kenya has always been at the forefront of digital innovation in Africa. From introducing mobile money with M-Pesa to building fast-growing marketplaces, Kenya consistently sets the pace. Today, the spotlight is on artificial intelligence (AI) in e-commerce, a shift that is changing how Kenyans shop, sell, and scale businesses […]
7 Factors That Determine SEO Costs In Kenya For Businesses. How much should you spend or budget on SEO costs in Kenya for your business? Business owners and service providers often struggle with this, and we are here to help solve most of your queries. Scroll down to get important tips that come in handy […]
